Feeling the pinch from inflation

People aren’t just feeling pain at the pump these days — they’re feeling it all over. From gas to groceries, from cars to cough drops, consumers are paying more for almost everything and getting less in return.

With inflation at a 40-year high, the cost of consumer goods and services are up almost 7% from the previous year.

ASU a major player in microelectronics

The field of microelectronics plays a macro-sized role in our lives. It’s responsible for the tiny brains — microchips — that power most electronic things these days: familiar technology like smartphones and TVs, important medical equipment from hearing aids to MRI scanners, and even everyday appliances like microwave ovens and thermostats.

Our dependence on microchips is now underscored by the shortage that’s stalling the production of cars and cell phones. For supply and security reasons, there’s growing interest in making more semiconductors and microchips in the U.S.

Creating the future of Arizona

For generations, every Arizona schoolchild learned that the state’s economy is based on the five Cs: cattle, cotton, copper, climate and citrus.

While they worked well for the Grand Canyon State in its first hundred years, the 21st century requires coders and engineers for Arizona to stay competitive and resilient through the type of shocks the past 20 years have dealt.

Research shows marketers, policymakers should avoid 'one-size-fits-all' diet approach

For some people who indulged over winter break, January might be a time of dieting.

But which kind of diet? Banning all treats or allowing some “cheats?”

A new study by a marketing professor at Arizona State University finds that figuring out which type of dieter you are and then sticking to that model might be the best method. And marketers and government policy should take those differences into account and avoid a “one-size-fits-all” approach.

ASU's Allen Coral Atlas drives ocean sustainability

The ocean covers 71% of our planet's surface. And one particular underwater ecosystem provides a lifeline for life below water and life on land — coral reefs. 

At the United Nations Climate Change Conference (COP26), the UN Secretary-General’s Special Envoy for the Ocean Peter Thomson stressed the urgency of climate action, saying, "There's no more debate about are we heading towards 2.7 or 3 (degrees) or way over. ... What it's about now is, what are we doing about it? What are the solutions?”