Mission: Core Component 1.B

1.B - Core Component 1.B

The mission is articulated publicly.

  1. The institution clearly articulates its mission through one or more public documents, such as statements of purpose, vision, values, goals, plans, or institutional priorities.
  2. The mission document or documents are current and explain the extent of the institution’s emphasis on the various aspects of its mission, such as instruction, scholarship, research, application of research, creative works, clinical service, public service, economic development, and religious or cultural purpose.
  3. The mission document or documents identify the nature, scope, and intended constituents of the higher education programs and services the institution provides.


1.B.1  In 2002, a formal document created by President Michael Crow and entitled “A New American University: The New Gold Standard was published as a means to communicate the mission, goals, aspirations, implementation strategies, intended constituents, and priorities for the institution as it began its transformation into the New American University. This document served, and continues to serve, as a public resource defining and guiding ASU. Since its original publication, the document has evolved to include updated iterations, PowerPoint presentations, videos, a dedicated website encouraging exploration of ASU’s foundational documents, and a book entitled, "Designing the New American University." The “New American University” website provides an in-depth look at the university’s Charter, Mission and Goals, and Design Aspirations, with additional resources for interested visitors.

The ASU Mission and Vision Statements and Design Aspirations are posted and presented prominently throughout the institution and the statements are readily accessible through the University’s website. Those documents are also displayed in campus facilities and in community venues, and they are available through a multitude of electronic media. Buses and shuttles providing transportation between campuses use “wrapped” banners to highlight elements of the mission statements. Billboards around the greater Phoenix area, as well as the region, present ASU’s standards while inviting readers to learn more. Finally, signage promoting the Design Aspirations is on display across the institution in buildings, hallways, offices, and elsewhere.

ASU conveys the institution’s mission and goals through a variety of electronic channels. ASU’s home pages provide links to FacebookTwitter, YouTube, foursquare, Google+, ASU on iTunes U, and ‘ASU Alert.’ Each of these tools offers opportunities to connect with internal and external constituents around the globe, and to publicly promote ASU’s Design Aspirations.

1.B.2  ASU clearly articulates its commitment to, and emphasis on, high quality instruction at the undergraduate and graduate levels, research, scholarship, application of research, creative works, clinical services, public service, economic development, and cultural purposes, through its website, other publicly circulated documents, and through a variety of formats and venues. ASU’s most current Strategic Enterprise Plan includes the foundational documents and the ASU Goals Statement that articulate ASU’s mission and how it is to be accomplished. This document builds on the previous strategic plans by incorporating institutional successes over the past decade. This document is available on ASU’s website as well as from the ABOR websiteASU’s Year in Review annually highlights the many accomplishments fulfilling ASU’s commitment to education, research, accessibility, and service to our local and global communities.

1.B.3  As the largest of three public research universities in Arizona, ASU’s foundational documents underscore its dedication to serving all the people of Arizona. ASU’s Charter and Mission and Goals Statement a new approach to measuring the success of a higher education institution by simultaneously (1) pursuing excellence at the highest levels of achievement in scholarly and creative endeavor while (2) providing access to all students in Arizona capable of college-level work, and (3) also assessing itself by how it impacts the communities it serves. These foundational documents continue to command great expectations for the people of Arizona.